Swedish start-up Kitab Sawti, which claims to
be the world’s largest Arabic audiobook platform, has raised $6 million in
Series A funding, which it will use to expand its content and reach and create
over 5,000 jobs for content creators and narrators by 2021.
The platform was founded in Sweden in 2016 to
support the integration Syrian refugee kids into Swedish society and today has
over 2,000 audiobooks and more than 1 million registered users from which it
has seen 20% monthly growth in paying users.
With offices in Dubai, Cairo and Palestine,
some of its new investors include Bonnier Ventures, the venture capital arm of
renowned publisher Bonnier, Paltel Group, a public shareholding company with a
significant market share in Palestine’s telecommunication sector, and Kaaf
Investments, a Dubai-based family investment firm.
Kitab Sawti has also attracted additional
investment from Careem co-founder Abdulla Elyas and venture capital firm
Northzone, known for being one of the first investors in Spotify.
Sebastian Bond, founder and CEO of Kitab Sawti
said the success of the Series A funding round is “a testament to the
platform’s growth potential, particularly coming from established venture
capitalists and investors who have scaled global billion-dollar businesses
before.”
“We have witnessed growing consumption of our
content over the past period, with more than 1 million registered users and a
20% month-on-month growth in paying users. The next 12 to 18 months will be
very exciting for us as we deploy the funds to bolster the platform’s leading
position in the Arabic audiobook industry, supporting more than 5,000 new jobs
in the industry in the process,” he said.
Careem co-founder Abdulla Elyas said Kitab
Sawti is “riding the wave of a global growth trend witnessed in the audiobook
industry.”
“I believed in the business and its purpose
early on and I continue to support it in a bid to inspire more entrepreneurs to
follow their dreams and develop businesses that have a positive socio-economic
impact in our region. Preserving the Arabic language and nurturing a culture of
self-education in our region are both critical needs that I am confident Kitab
Sawti will help to address,” he added.
Ulrika Saxon, CEO at Bonnier Ventures said the
firm sees “huge opportunities” in audio and podcasting and the Kitab Sawti team
“really impressed” with their ambition and progress.
Kitab Sawti users can listen to books by
renowned Arabic authors like Taha Hussein, Ahmed Khaled Tawfik and Sultan Al
Mousa. They can also listen to translated international books like Steven
Covey’s global bestseller, “7 habits of highly effective people”, “Hunger
Games” and more from best-selling and award-winning authors such as Dan Brown,
Mark Manson and Kazuo Ishiguro.
The platform is accessible through kitabsawti.com
as well as the app, which is available for both iOS and Android users.
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