Marriott International announced growth plans for its the Middle East and Africa region following signings for more than 30 properties in the last 12 months and to create 30,000 new jobs across the region over the next five years.
The news came as the group announced ambitious growth plans for the Middle East and Africa region following signings for more than 30 properties and over 5,000 rooms in the last 12 months.
The signings put Marriott on track to increase its portfolio in the region to nearly 370 hotels an increase of more than 50% over the next five years. This will amount to more than 80,000 rooms across 21 brands, including the introduction in the region of brands such as Edition, Element and AC Hotels by Marriott.
“It is a really exciting time for the Middle East and Africa region’s travel and tourism sector. With clear and ambitious visions set out by regional governments to grow and invest in the sector, the industry is thriving more than ever,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.
“At Marriott International, we are proud that we and our owners are opening a huge range of jobs, as well as contributing to the ongoing growth and diversification of the region’s economy.”
Marriott International’s announcement of its growth plans in the region comes ahead of the Arabian Hotel Investment Conference, which has centred its 2018 theme on “Focus on the Future.”
During the annual event, Kyriakidis will join the Regional Leaders in the Hot Seat panel session to discuss how hotel operators are supporting owners and adjusting to a maturing and shifting regional market.
“Marriott International’s growth in the region is a result of consistently delivering value to our owners. Our long-established presence in the region, global footprint, a compelling portfolio of diverse brands, award-winning loyalty programs and strength of our distribution platforms continue to position us at the forefront, enabling us to leverage trends to benefit our stakeholders in the region,” added Kyriakidis.
“We remain focused on working with our owners to identify synergies and increase efficiencies across hotels by implementing shared services, remote solutions, complexing of hotels where relevant and possible and by bringing state-of-the-art technology to leverage scale, ultimately improving profitability.”
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